Featured Video

For Abbot's new Ensite X product (a cardiac mapping system), I designed the product branding and marketing collateral. In an art director capacity, I was responsible for the Ensite X product launch event visuals. Inspired by Apple's launch events, I created this introductory "hype" video to begin the launch of the new electrophysiology product. 

The ask for this video was simple: "How fast can you create a hype video for the launch?" From concept and storyboarding through completion, I met this challenge head-on in less than a week. Honoring the Abbott motto, "Life to the Fullest", this video highlights the features and values of the cardiac mapping system in parallel with the lives of those who are touched by the benefits of the product's advanced technology. The narrative depicts diverse perspectives, and reminds us that every  heartbeat is a moment to be cherished and celebrated. 

Using a combination of Adobe AfterEffects and Premier Pro, this promo video blends glimpses of rich and authentic lives, both beginning and ending with motion graphics. 

Working with the Senior Director of Brand Strategy, created this marketing video as part of a series that highlights some of the highly-sought features that Movemedical offers as solutions to operational complexities facing the healthcare industry.

From storyboarding to execution, I created this "thank you" video as a message from physicians to Abbott, as a closing message to share during an internal strategy planning meeting with high level executives.

Social media advertisement for a product marketing campaign.
I created this LinkedIn video to promote Abbott's electrophysiology mapping catheter, HD Grid.